NOC 1123 Demand in Canadian Provinces – December 2024
The National Occupational Classification (NOC) 1123
covers professionals working in advertising, marketing, and public relations.
As of December 2024, there are notable trends indicating a strong demand for
these professionals across various Canadian provinces. Let's dive deeper into
what these trends and insights mean for job seekers in this field.
Key Insights on NOC 1123 Demand
Provincial Nominee Programs (PNPs):
- Nova
Scotia: Nova Scotia has recently targeted professionals in
advertising, marketing, and public relations through its Labour Market
Priorities Draw, specifically focusing on individuals with experience
in NOC 1123. This targeted draw is a clear indication of the growing
demand for these professionals in the province. The inclusion of these
roles in a PNP draw shows that Nova Scotia is looking for skilled
marketing and advertising professionals to support the local economy and
businesses.
- Other
Provinces: Many provinces across Canada have their own PNP streams
that prioritize skilled professionals based on the province's labor market
needs. While Nova Scotia has explicitly targeted marketing professionals,
other provinces such as Ontario, British Columbia, and Alberta also
regularly open pathways for these roles. It means that job seekers in
advertising, marketing, and public relations have opportunities beyond
Nova Scotia, depending on their qualifications and the province's specific
requirements.
Job Market Trends:
- High
Demand Across Multiple Provinces: There is an increasing demand for
marketing professionals in major provinces like Ontario, British
Columbia, and Alberta. These regions are seeing a shift where
more businesses are recognizing the importance of strong marketing
strategies, digital presence, and public relations efforts. As a result,
there is significant demand for roles like:
- Marketing
Managers: Responsible for leading and developing marketing
strategies.
- Advertising
Consultants: Helping businesses craft and implement advertising
campaigns.
- Public
Relations Specialists: Managing the public image and communication
strategies of companies or clients.
- Salary
Expectations: Salary ranges for marketing professionals can vary based
on the province, experience, and specific industry. On average:
- Advertising,
Marketing, and Public Relations Managers can earn anywhere from CAD
24.04 to CAD 67.31 per hour. This range reflects the varying levels
of experience and the complexity of roles within this job category.
- Other
marketing professionals in more junior or specialized roles can
expect to earn between CAD 17.79 and CAD 51.92 per hour. The exact
salary will depend on the employer, location, and the individual’s
experience.
Employment Opportunities:
- Ontario:
Ontario, being Canada’s largest job market, offers the most diverse
opportunities for marketing professionals. With cities like Toronto being
financial and business hubs, there is a constant demand for professionals
who can drive marketing strategies for companies in finance, technology,
healthcare, and other sectors. Ontario’s thriving economy and large
population make it a hotspot for job opportunities in marketing and
advertising.
- British
Columbia: British Columbia, with cities like Vancouver, is becoming
increasingly well-known for its booming technology sector. Digital
marketing roles, including positions like SEO specialists, content
managers, and social media strategists, are in high demand. The tech
industry in BC also requires marketing experts who can craft
compelling online campaigns for the rapidly growing tech startups and
established companies.
- Alberta:
Alberta, known for its natural resources, energy sector, and strong
economy, is seeing an increase in demand for marketing professionals,
particularly in industries such as energy, technology, and finance.
Professionals in NOC 1123 will find opportunities in energy companies,
working to market their services and products, or in tech firms
that require strategic marketing to promote their innovations.
Skills and Qualifications:
- Educational
Requirements: Most positions under NOC 1123 require a university
degree in fields like marketing, communications, business
administration, or a related area. This foundational education equips
professionals with the theoretical knowledge and practical skills needed
to succeed in various marketing roles.
- Transferable
Skills: The field of marketing also highly values transferable
skills such as analytical thinking, creativity, and strong
communication. These skills allow individuals from other professional
backgrounds to transition into marketing. For example, professionals with
backgrounds in sales, customer relations, or even graphic design
may find that their skills are valuable in the marketing world. Strong
creative and problem-solving abilities, along with good written and verbal
communication, are particularly in-demand qualities in this field.
Future Outlook:
The demand for professionals in NOC 1123 is expected to
continue growing, driven largely by the increasing importance of digital
marketing. As businesses continue to shift their focus towards online
marketing strategies, social media, and data-driven advertising,
the need for skilled professionals in these areas will only rise. The future
looks promising for job seekers in this sector, with more roles opening up as
businesses compete to build strong online brands and digital identities.
Conclusion
In summary, the demand for professionals in advertising,
marketing, and public relations (NOC 1123) across Canada is strong, with Ontario,
British Columbia, and Alberta being key provinces experiencing growth in
this area. Opportunities are particularly abundant in marketing management,
advertising consulting, and public relations, with competitive salaries that
reflect the growing importance of these roles in Canada’s economy.
For individuals with the right qualifications and
transferable skills, this field offers not only plentiful job prospects but
also the chance to thrive in a dynamic and evolving industry. Provinces like Nova
Scotia, Ontario, British Columbia, and Alberta offer
promising career opportunities, making them great destinations for
professionals looking to build a future in marketing and communications.