Demand for NOC 1123 Professionals in Canadian Provinces

 NOC 1123 Demand in Canadian Provinces – December 2024

The National Occupational Classification (NOC) 1123 covers professionals working in advertising, marketing, and public relations. As of December 2024, there are notable trends indicating a strong demand for these professionals across various Canadian provinces. Let's dive deeper into what these trends and insights mean for job seekers in this field.

Key Insights on NOC 1123 Demand

Provincial Nominee Programs (PNPs):

• Nova Scotia: Nova Scotia has recently targeted professionals in advertising, marketing, and public relations through its Labour Market Priorities Draw, specifically focusing on individuals with experience in NOC 1123. This targeted draw is a clear indication of the growing demand for these professionals in the province. The inclusion of these roles in a PNP draw shows that Nova Scotia is looking for skilled marketing and advertising professionals to support the local economy and businesses.
• Other Provinces: Many provinces across Canada have their own PNP streams that prioritize skilled professionals based on the province's labor market needs. While Nova Scotia has explicitly targeted marketing professionals, other provinces such as Ontario, British Columbia, and Alberta also regularly open pathways for these roles. It means that job seekers in advertising, marketing, and public relations have opportunities beyond Nova Scotia, depending on their qualifications and the province's specific requirements.

Job Market Trends:

• High Demand Across Multiple Provinces: There is an increasing demand for marketing professionals in major provinces like Ontario, British Columbia, and Alberta. These regions are seeing a shift where more businesses are recognizing the importance of strong marketing strategies, digital presence, and public relations efforts. As a result, there is significant demand for roles like:
• Marketing Managers: Responsible for leading and developing marketing strategies.
• Advertising Consultants: Helping businesses craft and implement advertising campaigns.
• Public Relations Specialists: Managing the public image and communication strategies of companies or clients.
• Salary Expectations: Salary ranges for marketing professionals can vary based on the province, experience, and specific industry. On average:
• Advertising, Marketing, and Public Relations Managers can earn anywhere from CAD 24.04 to CAD 67.31 per hour. This range reflects the varying levels of experience and the complexity of roles within this job category.
• Other marketing professionals in more junior or specialized roles can expect to earn between CAD 17.79 and CAD 51.92 per hour. The exact salary will depend on the employer, location, and the individual’s experience.

Employment Opportunities:

• Ontario: Ontario, being Canada’s largest job market, offers the most diverse opportunities for marketing professionals. With cities like Toronto being financial and business hubs, there is a constant demand for professionals who can drive marketing strategies for companies in finance, technology, healthcare, and other sectors. Ontario’s thriving economy and large population make it a hotspot for job opportunities in marketing and advertising.
• British Columbia: British Columbia, with cities like Vancouver, is becoming increasingly well-known for its booming technology sector. Digital marketing roles, including positions like SEO specialists, content managers, and social media strategists, are in high demand. The tech industry in BC also requires marketing experts who can craft compelling online campaigns for the rapidly growing tech startups and established companies.
• Alberta: Alberta, known for its natural resources, energy sector, and strong economy, is seeing an increase in demand for marketing professionals, particularly in industries such as energy, technology, and finance. Professionals in NOC 1123 will find opportunities in energy companies, working to market their services and products, or in tech firms that require strategic marketing to promote their innovations.

Skills and Qualifications:

• Educational Requirements: Most positions under NOC 1123 require a university degree in fields like marketing, communications, business administration, or a related area. This foundational education equips professionals with the theoretical knowledge and practical skills needed to succeed in various marketing roles.
• Transferable Skills: The field of marketing also highly values transferable skills such as analytical thinking, creativity, and strong communication. These skills allow individuals from other professional backgrounds to transition into marketing. For example, professionals with backgrounds in sales, customer relations, or even graphic design may find that their skills are valuable in the marketing world. Strong creative and problem-solving abilities, along with good written and verbal communication, are particularly in-demand qualities in this field.

Future Outlook:

The demand for professionals in NOC 1123 is expected to continue growing, driven largely by the increasing importance of digital marketing. As businesses continue to shift their focus towards online marketing strategies, social media, and data-driven advertising, the need for skilled professionals in these areas will only rise. The future looks promising for job seekers in this sector, with more roles opening up as businesses compete to build strong online brands and digital identities.

 

Conclusion

In summary, the demand for professionals in advertising, marketing, and public relations (NOC 1123) across Canada is strong, with Ontario, British Columbia, and Alberta being key provinces experiencing growth in this area. Opportunities are particularly abundant in marketing management, advertising consulting, and public relations, with competitive salaries that reflect the growing importance of these roles in Canada’s economy.

For individuals with the right qualifications and transferable skills, this field offers not only plentiful job prospects but also the chance to thrive in a dynamic and evolving industry. Provinces like Nova Scotia, Ontario, British Columbia, and Alberta offer promising career opportunities, making them great destinations for professionals looking to build a future in marketing and communications.